The Dream Sleigh: Merry Christmas

Santa’s sleigh is undergoing refurbishment, and JAJA has been invited to design a new and temporary replacement that offers joy, social interaction, and urban presence to the streets of Copenhagen.

Commissioned by the elves, we have designed a 2025 version of the classic sleigh, strengthening Santa’s presence in the streets by bringing him a cargo-bike. Inspired by Christmas, we have placed a Christmas tree, giving a warm and welcoming sleigh that turns any location into a temporary public space.

The Dream Sleigh can unfold so that both elves and humans can share their Christmas wishes, wrap presents, and enjoy a glass of hot glögg. When on the move, The Dream Sleigh becomes a living green billboard, bringing Christmas spirit to the entire city!

Merry Christmas from all of JAJA – see you next year!

The bike is developed in collaboration with Mathias Nordby and Frederik Møller Jensen.

Built and painted by The Lab, BLACK IRON HORSE and Rama Studio.